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FTC Revises Online Advertising Disclosure Guidelines
The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception. Read full disclosures...
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Enhance Your Content Marketing!
Here are 9 great tips from PRNews Online about enhancing your content marketing… 1. Start with your audience. Listen and find our what your audience needs 2. Work like the pros. Its about finding best...
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Get more from your online content
Content planning and distribution go hand-in-hand when it comes to optimizing the value of the content you create for your digital audience. Content marketing is less about selling your product and...
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Publishing’s Native Ad Trend
According to a recent article on Ad Week, Heart Magazines is the latest publisher to join the native gold rush, with new products that will let advertisers run their messages into editorial real estate...
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Millennials Re-define Brand Value
“Millennials don’t just want to buy your brand, they want to be a part of it.” Wow, that’s the best summary I’ve ever heard of what Millennials stand for with their buying power. In this article by...
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Google Changes Ranking Advice… Again
According to SearchEngineLand Google recently made new changes to how it ranks your website. While we believe that social media, photo/link sharing and content are playing a greater role in how...
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Marketing Gets Bloody during Shark Week
Now in its 26th season, Shark Week on the Discovery Channel is making a bloody mess of advertising messages. The continued success of Shark Week has generated major appeal with consumers, is growing on...
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Advertising Week – Highlights
As you may know, the best and brightest marketing professionals have met this week in New York for the annual Advertising Week conference. AdAge.com has complete coverage of what was discussed, but I...
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Measuring Value of B2B Social Strategies
While social media has proved its value to consumer retail marketers, many of us are still waiting for social to prove its worth for business-to-business industries… or at least consider measuring the...
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Building Your Social Media Identity
Well, if your business is not in someway on social media – crawl out from under your rock and get with it… Social Media offers a number of benefits to businesses wanting to engage their customers,...
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Scientifically Proven Email Marketing Strategies
One of my many marketing trends focused newsletters had this article about 8 effective email strategies backed by research… which is always an area we strive to improve communications with clients… but...
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Bad Content Marketing Habits You Should Stop
This really great article from Fast Company identified 5 bad content marketing habits and gave us ways to improve them. 1. Marketing needs an internal “crack team” to create and disseminate content....
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2014 Technology Landscape – WHOA that’s complex
So after weeks of not really reading anything of value for myself (or You), I finally found something that stopped me… this SUPERGRAPHIC chart of the 2014 Marketing Technology Landscape. I don’t know...
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Ten Twitter Tactics from the Pros
Ever wonder why certain brands have such high success on social media platforms? They listen to their audience, then use the platforms unique benefits to provide great content for sharing and...
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Best Tip for 2014 – from the Marketing Pros
Recently Social Fresh Insights polled top Marketing Pros for their advice in one simple question: “If you could make just one recommendation to companies to power their marketing succes in 2014, what...
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Olympic Gold for Athletes and Marketers
With the XXII Winter Olympics underway in Sochi, Russia, a variety of themed ads have viewers overwhelmed as part of the estimated $1 billion in sponsors and advertising. Some of these advertisers are...
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Brand Apologies Consuming Twitter?
Its not hard to believe that Twitter has already seen its share of celebrities and brands two-stepping PO’d consumers (or fans) and inserting their digital foot-in-mouth at the response of an angry...
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Measuring B2B Online Content Success
As a B2B online marketer, you’ve already realized that while the channels are the same for reaching the everyday consumer, your strategy in reaching YOUR target audience is distinctly different. That’s...
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Improve the ROI of Your Next Event
While digital marketing is changing the way we reach and engage our audiences, research shows that face-to-face contact is still how business gets done. Events are effective, but because of long sales...
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Quick Tip for SEO Video
Absolutely had to share this quick tip for publishing your next content marketing video to YouTube. Not only does video add a completely new and exciting element to your marketing mix but it can also...
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